The
market for aftershave lotion is rapidly expanding as men of different
age groups use it as a necessary accessory. It is used after shaving for
moisturizing the skin, protecting it from razor burns etc. Forms of Aftershaves
Aftershaves are available in the following forms:
- Lotion
- Gel
- Balm
The Aftershave Industry
According to an international research agency, there is a huge untapped market for high quality aftershaves. Currently the entire market is dominated by international brands that are quite expensive. The research also states that men do not prefer cheap unknown brands, and would also not want to spend large amount of money by buying top global brands. Thus there exists a huge market for manufacturers who can manufacture branded products at relatively lower costs.
The demand of aftershave tends to decrease with the increase in price. This is so, because with an increase in price, men tend to conserve the aftershave applied. A number of manufacturers have entered the growing market and manufacture quality aftershave keeping in mind the price range.
Perfume
Men have been using perfume as a fashion accessory since centuries. The accessory was derived from aromatic ingredients taken from plants, animals or other synthetic materials. Different perfumes are made uses chemical processes and each perfume has a distinctive fragrance.
History of Perfume
The art of making perfumes, also known as perfumery is said to have started in the Egypt during the ancient times, later on the art was popularized by the Romans and Arabs. Perfume is derived from Latin word 'per fume' which means 'through smoke'.
The world's first perfume is said to have been made by Tapputi during the second millennium BC in Mesopotamia. In the early days liquid perfumes were made by crushing flower petals and mixing it with certain oils. Later on perfumes were made by extracting oils from flowers through distillation.
It was during the 14th century that Europe got introduced to the art of perfumery. The first 'modern perfume' was made by the Hungarians in the year 1370. This perfume was made from scented oils that were blended in alcohol based solution. Thereafter the art spread to Italy and certain refinements took place in the perfume make process.
During the 16th century, these refined processes were used by perfumers in France and soon it became one of the leading world manufacturers of perfumes.
During the 18th century the art of perfumery had become a majorly flourishing industry. Since then France has remained one of the most leading centers in designing and trade of perfumes.
Major Manufacturing Regions
There are a number of countries manufacturing quality perfumes for men. Both international companies as well as local manufacturers are making different perfumes for men to cash on the ever growing market. Some of the leading manufacturing countries are:
- Germany
- Italy
- China
- India
- France: The country is known for manufacturing the best perfumes in the world. Perfume industry has been flourishing since centuries in this country. France is one of the largest manufacturers and exporters of various perfumes.