The men's apparel industry comprises of
the following categories:
- Formal wear including coats, suits, blazers
- Casual wear
- Night wear
- Inner wear
Salient Features
- Men's garment industry in Germany is both complex and
sophisticated. There is a mix of both German and foreign brands that
are affordable.
- The average German male is quite fashion savvy and brand
conscious. He wears branded garments as it is considered a symbol of
social status.
- Brands from countries like USA, France, Italy, Great Britain and
Australia co exist.
- Mid priced clothing segment is considered to be dynamic.
- New launch of brands is backed by aggressive advertising
campaigns.
- For penetrating the market, one must undertake continuous
efforts, participate in trade fairs on a regular basis, and must
have the ability to meet the short- term requirements of buyers.
- Interpersonal relations among business houses plays an important
role for success in the industry.
- In Germany the Mens wear manufacturers rely on:
- Qualified staff
- High technology development and design of garments
- Logistics
- Garment quality management.
Marketing Tips
- Strong advertising policy and campaign helps to gain a strong
foothold in German men's wear segment.
- New brands should adopt aggressive marketing policy to create a
positive image in the mind of the consumers.
- Garments must be made keeping the consumer's tastes and
preferences.
- Men's garment manufacturers must focus on a perfect balance
between style and comfort.
- Light weight, and garments that can be worn for different
occasions are preferred.
