Men's
inner wear consists of different garments worn under clothes. While in
the earlier times inner wear was worn on for functional purpose; that of
covering and protecting the private parts, now different types of inner
wear is being used as beachwear as well.
Innerwear Styles
There are various types of men's inner wear available in the
international market. There are different styles popular in different
markets. Below is the list of different men's inner wear styles sold in
different countries across the globe:
- Bikini Underwear: This stylish and daring men's inner
wear has a lower cut as compared to a low-rise brief. The elastic
band sits 4" below the navel and provides full rear coverage.
The leg of the garment has a high cut design and does not have a
working fly.
- Brief: This is one of the most common and widely sold
men's inner wear. The garment covers the body right from the waist
to the top of the thigh and may have a working fly.
- Boxer: This type of men's inner wear is highly demanded
and loosely covers the body right from the waist to the mid thigh
and also has a working fly.
Boxer Brief
This men's inner wear style is a combination of brief and a boxer and
may or may not have a front fly. These briefs are especially popular
with young men and teenagers.
Thong/Jock Strap
This daring style consists of an elastic waistband and a front cup. The
garment is mainly used by athletics for providing extra protection and
support. It can also be worn on a daily basis.
Market for Men's Innerwear
The market of men's innerwear is expanding as men get more variety to
choose from. It is no longer limited to solid colored briefs.
Manufacturers are designing exclusive undergarments for men for tapping
the large market. Product innovation in materials, styles and colors has
helped the market to grow. Price is another important factor that helps
in the success of a manufacturer. There are a number of small scale
players in the international market providing low cost garments and thus
capturing a larger chunk of the market. Age also plays a significant
role in the market as younger men and teenagers are more experimental in
nature and hence purchase different items of undergarments. Middle and
old age men are generally driven by comfort.
Men's innerwear range comprises of the following:
