Men's
inner wear consists of different garments worn under clothes. While in
the earlier times inner wear was worn on for functional purpose; that of
covering and protecting the private parts, now different types of inner
wear is being used as beachwear as well. Innerwear Styles
There are various types of men's inner wear available in the international market. There are different styles popular in different markets. Below is the list of different men's inner wear styles sold in different countries across the globe:
- Bikini Underwear: This stylish and daring men's inner
wear has a lower cut as compared to a low-rise brief. The elastic
band sits 4" below the navel and provides full rear coverage.
The leg of the garment has a high cut design and does not have a
working fly.
- Brief: This is one of the most common and widely sold
men's inner wear. The garment covers the body right from the waist
to the top of the thigh and may have a working fly.
- Boxer: This type of men's inner wear is highly demanded and loosely covers the body right from the waist to the mid thigh and also has a working fly.
This men's inner wear style is a combination of brief and a boxer and may or may not have a front fly. These briefs are especially popular with young men and teenagers.
Thong/Jock Strap
This daring style consists of an elastic waistband and a front cup. The garment is mainly used by athletics for providing extra protection and support. It can also be worn on a daily basis.
Market for Men's Innerwear
The market of men's innerwear is expanding as men get more variety to choose from. It is no longer limited to solid colored briefs. Manufacturers are designing exclusive undergarments for men for tapping the large market. Product innovation in materials, styles and colors has helped the market to grow. Price is another important factor that helps in the success of a manufacturer. There are a number of small scale players in the international market providing low cost garments and thus capturing a larger chunk of the market. Age also plays a significant role in the market as younger men and teenagers are more experimental in nature and hence purchase different items of undergarments. Middle and old age men are generally driven by comfort.
Men's innerwear range comprises of the following:










